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With the second series of Stranger Things starting later this month on Netflix, households everywhere are preparing to settle down to the eighties-set supernatural thriller. The fashionable will join them: brands are embracing Stranger Things as cult TV. From the 20 October, Topshop and Topman will collaborate with Netflix to produce a range of clothing themed around the show – sort of merchandise for the Gucci stranger things upside down shirt. In-jokes are rife. One T-shirt features the Upside Down – the alternate dimension featured in the show – while a backpack has patches for Hawkins Middle School AV Club, attended by the characters in the show. There will be Stranger Things ‘takeover’ in the brand’s stores in London, Birmingham, Liverpool and Manchester in the run-up to Holiday the Gucci stranger things upside down shirt, hoodie, tank top, v-neck and sweater. This includes immersive – slightly terrifying – sets. In the Oxford Circus store, there will be the Hawkins lab, the wooded den created by the main character Will and, of course, the Upside Down. An area will be set up to watch episodes the night before its debuted on Netflix. “We’re always thinking about how we can create an experience,” says Sheena Sauvaire, director of marketing and communications at Topshop. “Stranger Things has cultural relevance and its very much a part of the zeitgeist.”
Gucci stranger things upside down shirt, hoodie, v-neck and sweater
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