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Of course, Marina is bringing her signature enthusiasm to the new endeavor. She enlisted her pal, Hunter Abrams, to shoot the campaign and her friends to star in it, Tina Leung and Deena Aljuhani Abdulaziz, among them, the latter of whom says “the collection actually is Marina’s essence: playful, fun, and joyful.” Wild postings of the photographs accompanied by personal quotes started appearing in New York this morning, and they’re the kind of thing that makes you look twice. “It’s about real human beings,” Marina says of their marketing plan, “and we want to hear what they have to say, not just see what they look like.”
Marina has the instincts of an influencer, but she knows that the brand will live and die by its products. Conveniently, she’s got bona fides in this area too, having developed Barneys’ private label ready-to-wear, shoes, handbags, and accessories, from design through production. Each Larroudé style, be it a strappy heeled sandal or a pointy-toed loafer, has a matching interior (no ugly beige inner soles) and comes with memory foam lining so it’s as comfortable as your favorite sneaker (the wider last and toe box help in that regard, as well).
“We said, ‘let’s not compromise on any single thing and then let’s figure out the price,’” Marina explains. They sourced a factory in their native Brazil that specializes in handmade shoes, hired a designer technician with 15 years of experience, and agreed on $275 retail for the strappy sandal, which would be a comparative steal at $450.
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